How to show up on Google when people search for you

Showing up on Google isn’t luck, it’s the result of having things in the right place.

The good news is that, for a local business, the essentials are simple and within your reach. Here’s what makes the difference.

Have a website with your name

The first step is having a home of your own on the internet. When there’s a website with your business name, Google has something clear to show the people searching for you. Without a site, the search engine depends on whatever it finds out there, and that’s rarely what you’d want.

Make your information clear

Google favours pages that answer people’s questions. Make sure your website shows, without any fuss:

• Up-to-date opening hours
• Address and how to get there
• The services or products you offer
• An easy way to get in touch or book

The clearer and more organised this information is, the better it’s understood by both searchers and Google itself.

Create your Google Business Profile

The Google Business Profile is what puts your business on the map and in the box that appears beside searches. It’s quick to create and well worth it: photos, hours, reviews and a direct link to your site. Connected to the website, it strengthens your presence.

Be consistent

Your name, address and phone number should be the same everywhere: on the site, on your Google profile and on social. Small differences confuse the search engine and hurt your results.

We handle this for you

At MeriForm we set up the website, connect the business profile and keep the information consistent and ready to be found, with maintenance included in the plans and a tailored quote.

Want to be found by the people looking for you? Talk to us.